Running a successful eye care practice demands not only a focus on high patient care standards, but also multi-faceted business acumen, including financial performance, marketing strategies and more. In today’s dynamic health care environment, leveraging innovative solutions — particularly advancements in technology — is essential to meeting patient expectations and optimizing outcomes.
The decision to invest in any new technology comes with many considerations. Can it provide fast and accurate data in a way that also promotes patient engagement? Does it require space considerations? Will it positively impact staff and appointment time? And most importantly, will it result in a return on investment? Neurolens, a visionary leader in eye care technology, offers a solution that delivers on those priorities while reimagining the patient experience in the N3, a cutting-edge virtual reality (VR) headset for measuring eye misalignment down to a fraction of a prism diopter.
See Real Impact with Virtual Reality
The N3 is Neurolens’ third generation measuring device and is powered by more than 10 billion data points on patient visual behavior to provide objective, accurate and repeatable measurement of binocular alignment inside a 360-degree VR environment. It’s this kind of ingenuity that has earned both the N3 and Neurolens 2023 EyeVote Readers’ Choice Awards in the Diagnostic Instruments category. Neurolens’ contoured prism technology also has a reputation for being one of the fastest growing optical solutions, with 93% of patients responding positively to the lenses designed to relieve eye strain, dry eye, headaches, neck and shoulder pain, dizziness and light sensitivity. The N3 was designed to make it easier to incorporate Neurolenses into a practice.
Sell More by Doing Less
The N3 not only enhances technological capabilities but also educates the patient while the device is collecting measurement data, an added enhancement designed to reduce the amount
of time of direct doctor involvement required. Via the headset, the patient undergoes their diagnostic assessment, and afterward, the N3 explains the findings and introduces Neurolenses as a solution, typically without the need for the doctor to be in the room. This feature helps prime patients to initiate informed conversations with their doctor around recommended treatment, which is particularly advantageous for busy clinicians who may find it challenging to discuss treatments that are not covered by insurance during every patient interaction.
Return On Investment
PECAA Executive VP & General Manager of Member Business Advisory Bryan Hoban offers a straightforward ROI calculation that selling 10 Neurolenses per month could cover the device’s cost in less than six months. Given the high prevalence of conditions that Neurolens addresses, the N3 is proving to be a strategic investment for many practices.
Improve Patient Experience
VR provides rich, immersive environments for nearly everything from gaming and social media to shopping and designing a home. Applications in health care include virtual rehabilitation sessions with patients, training for doctors and staff, and more. VR’s staying power is evidenced by Apple’s Vision Pro set to debut in 2024 following Meta’s Quest 3 release in late 2023. It’s no accident Neurolens sought to leverage VR’s capabilities in the exam room.
The N3 was the vision of Neurolens President Pierre Bertrand, who wanted to create an even more patient-centered experience not long after the second-generation device, the NMD2, was released in 2021. In September 2023, Bertrand’s vision was realized, and the N3 was introduced, offering a three-dimensional, real-world environment, while delivering clinicians the same level of accuracy and objectivity as in prior Neurolens measuring devices.
Bertrand emphasizes that the N3 also fits neatly into the exam lane, highlighting its ability to streamline appointments by utilizing the four to 12 minutes of free time in the exam room after the pre-test. The N3 seamlessly fits into the workflow, optimizing both patient and doctor time in the exam room.
If your PECAA Max practice would like to explore the benefits of innovative technology to stay at the forefront of patient care, schedule a call with the PECAA Member Business Advisory
Team today. To learn more about Neurolens and how to become a provider, click here.